Anderson gets some BIG new sponsors heading into 134 - MMA Forum - UFC Forums - UFC Results - MMA Videos
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post #1 of 19 (permalink) Old 08-03-2011, 05:08 PM Thread Starter
 
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Anderson gets some BIG new sponsors heading into 134

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Sherdog reports that Anderson Silva will be sponsored by Nike and Brazilian soccer club, Corinthians Paulista, at UFC 134 in Rio. The two new sponsors add to the Spider’s total for the big event in Brazil on August 27th.
The Nike deal was confirmed by Nike Brazil Director of Sports Marketing Luis Alexandre although terms of the deal were not disclosed.
Chris Nelson of Sherdog.com has details of the soccer sponsor:
On Monday, officials from Brazilian soccer team Sport Club Corinthians Paulista — also sponsored by Nike — announced a multi-tiered marketing initiative in which the pound-for-pound great will be prominently featured. Silva, a well-known Corinthians booster, will don the club’s jersey during his entrance at UFC 134 and will lend his name to a new MMA facility to be constructed by the team in his hometown of Sao Paulo.

Payout Perspective:
The champ is cashing in on his status with some notable sponsorships. Last week he inked a deal with Burger King for UFC 134. It is worth noting that Silva’s marketing firm, 9ine, is a newly created firm founded by former soccer player Ronaldo. The firm was created for the burgeoning sports market in Brazil. Silva signed on with the firm earlier this year. Through 9ine, he received a big sponsorship deal with Brazilian company, Bozzano, for his title fight with Vitor Belfort. Its not known whether the Bozzano sponsorship will continue at UFC 134. Although new in name, 9ine is backed by global media/communications company, WPP.
The mainstream sponsors show how big this event is in Brazil. Of course, Silva is the champion and in the main event of the card so that helps with visibility. Silva joins Diego Sanchez, Urijah Faber (Sacramento Kings) and Mark Hominick (Hamilton Tigercats) as fighters that have been sponsored by professional sports teams.
Source: MMAPayout.com


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(Smile, Anderson. You’re rich.)

Last week news broke that UFC middleweight champion Anderson Silva had signed a landmark sponsorship deal with Burger King, whose ownership group, 3G Capital, is an investment firm whose largest investors include Brazilian billionaires Jorge Paulo Lemann, Marcel Telles and Carlos Sicupira.


(Experts say it was this spot that got Anderson the deal with BK.)

Earlier this week week, Silva’s manager Ed Soares, who sold off his Sinister clothing line to Silverstar, TapouT and Hitman clothing ownership group Authentic Brands Group last year, announced that his client has also signed lucrative deals with both Nike and the Sport Club Corinthians Paulista soccer team.

“The Spider’s” fight shorts and walkout wear will be made by Nike and he will don a Corinthians jersey for his UFC 134 bout with Yushin Okami later this month. The club will also name their new stadium after the dominant 36-year-old Brazilian fighter.

Details of the deals weren’t released, but considering the blue chip stature of the companies, they’re likely very worthwhile.

Sponsorships of MMA fighters are nothing new for Nike. The company backs several Japanese fighters including Caol Uno, Tatsuya Kawajiri, Yoshihiro Akiyama and Kazuyuki Miyata.

This is good news as it’s a sign that the sport is becoming more mainstream. The question is, are there any fighters in North America who would make a decent spokesperson for companies like Nike or BK besides Kalib Starnes and Roy Nelson?
Source: CagePotato.com

Those are some big time sponsors, great to see how the sports is breaking through to catch the attention of mainstream sponsors, especially in Brazil




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post #2 of 19 (permalink) Old 08-03-2011, 05:16 PM
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Going to be a big pay day, that's for sure.
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post #3 of 19 (permalink) Old 08-03-2011, 05:18 PM
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Silva already makes a LOT of money from sponsors, but a deal with Nike is huge.

That's why Dana was pissed at Machida asking for "Silva money" - because Machida knows roughly how much Silva earns, but probably didn't realise that much of it is sponsor money, not UFC money.

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post #4 of 19 (permalink) Old 08-03-2011, 05:26 PM
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Originally Posted by SM33 View Post
Silva already makes a LOT of money from sponsors, but a deal with Nike is huge.

That's why Dana was pissed at Machida asking for "Silva money" - because Machida knows roughly how much Silva earns, but probably didn't realise that much of it is sponsor money, not UFC money.
I don't know... Dana wouldn't comment on how much money Siva makes but said it was a LOT of money. He's probably not getting Brock money but the dude is getting paid I'm sure.
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post #5 of 19 (permalink) Old 08-03-2011, 05:27 PM
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My sources tell me he makes over $100 million per fight but after taxes, gym fees, management fees, and Steven Seagal's fee, he takes home only $37k.
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post #6 of 19 (permalink) Old 08-03-2011, 05:31 PM
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Originally Posted by music5x5 View Post
My sources tell me he makes over $100 million per fight but after taxes, gym fees, management fees, and Steven Seagal's fee, he takes home only $37k.
Nice lol...
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post #7 of 19 (permalink) Old 08-03-2011, 05:33 PM
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Awesome news. It could only be good for the sport gaining exposure such as this. I like the cross-over with MMA and football too.




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post #8 of 19 (permalink) Old 08-03-2011, 07:12 PM
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If he shows up with his black and yellow shorts made by Nike, I would die.

That is truly one of the next steps for MMA, is some sponsorships from Nike, it's the leading sports brand in the world, and for fighters to get deals with them is huge.
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post #9 of 19 (permalink) Old 08-03-2011, 07:48 PM
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Once MMA gets more popular the big sponsors will come calling. It wasn't too long ago that Mickeys was the official something of the UFC

Fighters will be under even more pressure for exciting fights when sponsors like Nike, Reebok, Adidas, and Spam are looking for fighters to support. Now that I think about it, fighters will also want to fight more often. Sounds good
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post #10 of 19 (permalink) Old 08-03-2011, 08:43 PM
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It's only time before athletes start getting bigger sponsors, GSP was the first with Gatorade and Under Armour, not surprised Nike Brazil is supporting one of the greatest in their own country.
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