Hurricane Irene is probably going to crush UFC 134 buyrate. - MMA Forum - UFC Forums - UFC Results - MMA Videos
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Old 08-29-2011, 12:39 AM   #1 (permalink)
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Hurricane Irene is probably going to crush UFC 134 buyrate.

So many people had blackouts during the event that automatically cuts off a huge chunk of potential buyers. Even worse, the hurricane causing a bit of hysteria and the media attention it got make it easy for the UFC to get lost in the madness. Shame too, because I think this card could've done good numbers with all the hype behind it going back to Rio and with the stacked card.
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Old 09-01-2011, 05:44 PM   #2 (permalink)
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anyone has the numbers yet?
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Old 09-01-2011, 05:55 PM   #3 (permalink)
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Looks like Irene has impaced buy-rates in part. I'm shocked at how low the buy-rate was actually, if this is accurate:

By: Jamie Penick, MMATorch Editor-in-Chief


Though the UFC's return to Brazil last weekend with UFC 134 was a gigantic hit with the country and for expanding the UFC's presence there, the same can't be said for it's impact in North America.

Dave Meltzer in the new edition of the Wrestling Observer newsletter reports some low trending numbers for the pay-per-view event, which can only be seen as a disappointment.

According to Meltzer, the early trending data is seeing the event doing slightly better than UFC 133 in Canada, while the U.S. numbers are down about 15% from the other August event. With that card coming in at just over 300,000 buys, that would put this card right around that number as well.

There are a number of factors that led to a low number of course. Hurricane Irene ripping through the east coast absolutely had an effect. The power outages that hit many states took out the possibility of those homes purchasing the event, or bars showing the fights, and just the threat of a power outage likely led many not to buy the event for fear it could cut out in the middle of it.

The fact that it was an out-of-country pay-per-view can't be overlooked either. Those events always do significantly less buys due to a lack of localized coverage in the U.S. and Canada, so even if a popular fighter is involved the numbers are low. And while the fact that it wasn't tape delayed would lead to the belief that it should have been higher, the Australia shows have proven otherwise, as even though they've made them live in the U.S. by staggering the start time to mid-Sunday in Australia, the cards still did not sell.

Additionally, while Anderson Silva has certainly increased his draw amongst MMA fans, Yushin Okami is certainly not a fighter that brings in viewers nor one that screams "exciting fight."

But while there are certainly plenty of valid reasons for the number to be significantly lower than expected, it is still a disappointment, especially with consideration to the perceived raising of Silva's stock over the last year.

Link to WrestlingObserver.com report (subscription required)

Penick's Analysis: One of the other issues with the low number is the fact that it was the second pay-per-view of the month. Having two in a month is typically going to bring the numbers down on one or both events as fans may need to pick and choose what they can pay for. With the new deal on Fox, the UFC is reportedly going to reduce the number of pay-per-view cards from 15 or 16 down to just 13, with the Fox events likely representing pay-per-view worthy cards, and that could help the bottom line and the draw for some other events. But it is unfortunate that more people did not see what Anderson Silva did on Saturday night, and it is absolutely a disappointment. Still, they've got a break before three major events, but again they will run into some issues with one of them from a draw standpoint with them being so close together, and I think UFC 136 in Houston - despite being the most packed card - might suffer the most from being in the middle.

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Old 09-01-2011, 06:05 PM   #4 (permalink)
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What exactly was the number? I might have missed it but I don't think I saw it in there.

I live in North Carolina but I didn't get anything but wind from the Hurricane, still ordered the show though.
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Old 09-01-2011, 07:17 PM   #5 (permalink)
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What exactly was the number? I might have missed it but I don't think I saw it in there.

I live in North Carolina but I didn't get anything but wind from the Hurricane, still ordered the show though.
To answer your question they are saying the numbers are between 255,000 - 300,000.

I'm in NC I lost power....
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Old 09-01-2011, 07:21 PM   #6 (permalink)
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To answer your question they are saying the numbers are between 255,000 - 300,000.

I'm in NC I lost power....
Ouch...if true, I don't know if the Hurricane is really to blame that much. Anderson and Forrest just fought on the same card in February and it did over 700,000 buys.

What part of the state are you in? I'm in Western North Carolina which is why it didn't do anything here.
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Old 09-01-2011, 07:27 PM   #7 (permalink)
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Chapel Hill....

I mean with numbers Silva is bringing in maybe they have to put him on the Fox TV cards. He got outdrawn by the likes of Cruz/Faber, Hamill/Jackson, and Dos Santos/Carwin.
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Old 09-01-2011, 07:30 PM   #8 (permalink)
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Maybe people just weren't interesting in seeing Anderson fight Okami, that card isn't all that appealing to the average fan.

The main draw would be Forrest/Shogun to the casual fan with Anderson/Okami coming in second and that is no credit due to Okami, he isn't all that popular. For whatever reason, Anderson has never been all that popular either considering how dominant he is.

Big Nog/Schaub - again isn't really a big draw to a casual fan especially with Nog's stock going down a lot before this fight, not fighting for 18 months doesn't help either.

Pearson/Barboza - no casual fan will even know who these people are....

Cain/Nedkov....again...really

This card might have looked good to the hardcore fan but the casual fans were left scratching their head. UFC was also trying to go off the hype of just going to Brazil for the first time, and possibly not putting on a better card like they did for first time Canadian events.

If you really think about it, this card wasn't all that stacked considering it's supposed to be one of the biggest cards of the year since it's in Rio for the first time. This card was put together more for the Brazilian crowd then the PPV audience since Barboza and Cain aren't all that popular and having them on the main card doesn't help at all.

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Old 09-01-2011, 07:32 PM   #9 (permalink)
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Chapel Hill....

I mean with numbers Silva is bringing in maybe they have to put him on the Fox TV cards. He got outdrawn by the likes of Cruz/Faber, Hamill/Jackson, and Dos Santos/Carwin.
I think he'll be on FOX too, he's never really sold a lot of PPV's without someone helping him out, he was on two cards with BJ, a stacked card with Vitor, Forrest/Rich, and Jones/Bader and UFC 117 was one of the best cards of all time.
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Old 09-01-2011, 07:42 PM   #10 (permalink)
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Maybe people just weren't interesting in seeing Anderson fight Okami, that card isn't all that appealing to the average fan.

The main draw would be Forrest/Shogun to the casual fan with Anderson/Okami coming in second and that is no credit due to Okami, he isn't all that popular. For whatever reason, Anderson has never been all that popular either considering how dominant he is.

Big Nog/Schaub - again isn't really a big draw to a casual fan especially with Nog's stock going down a lot before this fight, not fighting for 18 months doesn't help either.

Pearson/Barboza - no casual fan will even know who these people are....

Cain/Nedkov....again...really

This card might have looked good to the hardcore fan but the casual fans were left scratching their head. UFC was also trying to go off the hype of just going to Brazil for the first time, and possibly not putting on a better card like they did for first time Canadian events.

If you really think about it, this card wasn't all that stacked considering it's supposed to be one of the biggest cards of the year since it's in Rio for the first time. This card was put together more for the Brazilian crowd then the PPV audience since Barboza and Cain aren't all that popular and having them on the main card doesn't help at all.

This maybe the worst Anderson has ever drawn, he did 300,000 against Cote. The UFC can't protect him anymore, they can't throw Griffin, Penn, Hughes, Florian, and Jones on the under-cards to pump up interest. This was a stacked card you had main guys like Thiago and Palhares fighting on the undercard.

We have a problem if the P4P best fighter in the world can only muster 1/3rd the audience a GSP/Shields fight can.
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