Early estimates: UFC 139 does 270.000 buys - MMA Forum - UFC Forums - UFC Results - MMA Videos
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Old 11-24-2011, 10:41 AM   #1 (permalink)
 
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Early estimates: UFC 139 does 270.000 buys

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As usual, the guru Dave Meltzer is the first person to throw out a number in regards to the UFC 139 buyrate. And while no one was really expecting a huge number and this is just an early indicator of the final tally - this isn't good. Here's what he had to say in this week's Wrestling Observer (subscription required):

Very early estimates indicate the PPV numbers are going to fall very slightly less than UFC 138, so a first estimate would be around 270,000, although more accurate numbers won’t be available for two weeks.

The key thing here is the last bit - this is not the final number. But let's be honest. The number isn't likely to double in the next two weeks, so this event will be another in a long line of disappointing PPV buyrates that stretches back all the way to UFC 130. With the exception of UFC 135 (which did about 475k), every card has done under 350k. And the last three have all been under 280k, if this number holds steady.

There are many things that can be used to justify the low buyrates - injuries to major stars like Georges St. Pierre and Brock Lesnar, the Fox deal taking away a PPV windfall fight, etc. With only two PPV's left in 2011, the UFC is guaranteed to be way down in PPV revenue and buys compared to 2010, even if they drew a gigantic number for UFC 141. Sure, UFC on Fox was a huge success and a big positive for the sport. But in terms of PPV, which Dana says will continue to be the core of their business model -is there cause for concern yet?
Source: BloodyElbow.com
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Old 11-24-2011, 10:46 AM   #2 (permalink)
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Ouch... Not great reading but this has to be expected. The UFC is oversaturating the market. 1 PPV a month is affordable to pretty much everyone. 3 or 4 PPVs a month and people will start to get selective.
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Old 11-24-2011, 10:49 AM   #3 (permalink)
 
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But we can all agree that UFC 140 should see a significant rise right? Or at least some kind of rise, big title-fights have a way of doing that :P
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Old 11-24-2011, 11:10 AM   #4 (permalink)
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This has been their worst year for PPV's since 05 or something like that.

Hope the FOX deal works out and they can get to a point where they'll only be doing PPV's for New Years, Super Bowl weekend, Memorial Day, and 4th of July weekend.
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Old 11-24-2011, 11:12 AM   #5 (permalink)
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They should tone down the prices as well for now, if their going ti produce more and more PPV's this year.
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Old 11-24-2011, 11:55 AM   #6 (permalink)
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Ouch, guess I can start laughing at that guy who said UFC 139 can do 1 Million buys because it had Cung Le on it now.
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Old 11-24-2011, 12:29 PM   #7 (permalink)
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There are two reason for the drop in ppv buys.

1. Illegal streaming has become widespread.

2. Too many ppv events.

3. Fewer white fighters among the current stars. Only George St Pierre and Brock Lesnar back. Three years ago, you had Randy Couture, Mark Hughes, Chuck Liddell and many others. Lets face it: White people, the core of ppv buyers, like to see white people win. Mexicans like to see Mexicans win and brazilians like to see brazilians win.
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Old 11-24-2011, 12:46 PM   #8 (permalink)
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Originally Posted by MMABeast View Post
There are two reason for the drop in ppv buys.

1. Illegal streaming has become widespread.

2. Too many ppv events.

3. Fewer white fighters among the current stars. Only George St Pierre and Brock Lesnar back. Three years ago, you had Randy Couture, Mark Hughes, Chuck Liddell and many others. Lets face it: White people, the core of ppv buyers, like to see white people win. Mexicans like to see Mexicans win and brazilians like to see brazilians win.
You sure? Myself and i'm sure pretty much this whole forum doesn't care about that.

People tend to support their countrymen though.
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Old 11-24-2011, 12:56 PM   #9 (permalink)
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The PPV model is dated and needs to go away. It's way too easy to watch an illegal stream and save $60. Especially when you consider that the majority of the UFC fans are young tech saavy guys.
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Old 11-24-2011, 01:06 PM   #10 (permalink)
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Quote:
Originally Posted by MMABeast View Post
There are two reason for the drop in ppv buys.

1. Illegal streaming has become widespread.

2. Too many ppv events.

3. Fewer white fighters among the current stars. Only George St Pierre and Brock Lesnar back. Three years ago, you had Randy Couture, Mark Hughes, Chuck Liddell and many others. Lets face it: White people, the core of ppv buyers, like to see white people win. Mexicans like to see Mexicans win and brazilians like to see brazilians win.
I don't think the background of the fighters has anything to do with it, my top three favorite fighters are Brazilian and I'm an American. I think a lot of it has to do with the fact the UFC has put on six PPV's(one being free) in the span of three months and the economy sucks right now.

The FOX deal is gonna change the land scape of MMA though, 8.8 million watched 64 seconds of fighting, imagine how many people will be watching by the third FOX show of 2012? I think you'll end up seeing 12-15 million watching UFC next year, advertisers will come in and the UFC will slowly but surely rely on PPV a lot less.
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