**I like Machinda and find him exciting**
But to the average fan. UFC is about making money. Having Machida as champion does not address that at all. If MMA was just about who's best and not excitment they wouldnt make such a big deal. YOU NEED TO BE EXCITING AND GREAT.
Casual fans do not find him interesting:
- Speaks little english
- Part Japanesse
- Not a style popular with US crowd
I cant blame UFC though. Most hardcore fans like Machida (like me). but lets face it. We give the UFC no income. We watch fights for free online. Dont buy alot of swag. Why should we care what we think?