This is only partly true. It's true Elite XC, NBC, and some other goofs like Gary Shaw are the ones who exploited his name in an MMA context to make money. But don't act like Kimbo didn't make money or allow it happen. He isn't some innocent bystander who got kidnapped and put on NBC, and now TUF.
He is also the one who posted a bunch of videos on YouTube telling anyone who would listen or watch what a badass he was, so, yes, he did ask for it, at least to some extent.
He seems like an ok guy, he seems to have the right attitude. I'm not knocking him for taking a shot at MMA, but I sure can knock him, and the people who have tried to sell him, as being grossly over-hyped and over-rated. You can't say he doesn't deserve those knocks, he does.
He has a right to make a living at MMA if he can, and people on MMA forums have a right to point out the flaws in his game, in and out of the octagon, thats what this forum exists for.
UFC are pimping Kimbos name now just like EliteXC was. Kimbo is the reason why TUF 10 is a success.