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The heavyweight main event pairing Fedor Emelianenko with the previously unbeaten Brett Rogers at Strikeforce/M-1 Global “Fedor vs. Rogers” reached 5.46 million viewers, according to figures released on Tuesday by CBS.

Emelianenko, despite a broken nose and hand injury, stopped the 6-foot-5, 265-pound Rogers on second-round strikes on Saturday at the Sears Centre Arena in Hoffman Estates, Ill. The bout between the stoic Russian and hulking Minnesotan drew a 3.5 rating in men, ages 25-54, 3.3 in men, ages 18-49 and 3.1 in men, ages 18-34.

The entire broadcast, which marked Strikeforce’s debut on the network and included a five-round middleweight title bout between Jake Shields and Jason “Mayhem” Miller, drew 4.04 million viewers and won its time slot among men and adults, ages 18-34. In addition, it delivered significantly higher ratings than the network’s season-to-date averages in the time period among young adult and male demographics, according to CBS representatives.

Compared to CBS’s 9 p.m. to 11 p.m. season-to-date averages, the Strikeforce show was up 38 percent in adults, ages 18-49, 125 percent in adults, 18-34, 117 percent in men, ages 25-54, 178 percent in men, ages 18-49 and 283 percent in men, ages 18-34. According to CBS, Strikeforce/M-1 Global “Fedor vs. Rogers” outdrew primetime college football coverage on ABC, ESPN and ESPN2.

The event marked the return of live mixed martial arts to network television for the first time since EliteXC “Heat” in October 2008, which drew an average of 4.56 million viewers. The Emelianenko-Rogers matchup fell well short of becoming the most-watched fight in North American history; that honor still belongs to the Kimbo Slice-James Thompson bout, which drew 6.51 million viewers at EliteXC “Primetime” in May 2008.
Source: http://www.sherdog.com/news/news/cbs-fedor-rogers-draws-546-million-viewers-20843

What does this mean for Strikeforce and how much of a threat are they to the UFC?
 

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of course free fight cards on a national broadcast channel are going to draw much more viewership than a pay Per View event.

This is why Dana is always speaking about putting together a deal with a national tv outlet for both periodic major fight events and weekly cards for up and comers. Similar to the old days of boxing where we would get to see Ali vs Frazer on ABC or Friday Night Fights on USA or ESPN.

The Strikforce card this past weekend was very good but I doubt highly the Zuffa boys are worried much if at all.

Remember who has the stable full of talent!
 

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why are the numbers released by CBS different then Nielson?? Fishy. I wouldnt trust a network to tell you how many ppl watched themselves.
 

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It means they need to put Fedor on every card to even think of pulling those numbers again.
This...

of course free fight cards on a national broadcast channel are going to draw much more viewership than a pay Per View event.
this...

why are the numbers released by CBS different then Nielson?? Fishy. I wouldnt trust a network to tell you how many ppl watched themselves.
and this.
 

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It means very little to the UFC. The numbers were not that impressive! In the article quoted they failed to mention that OVERAL viewership for saturday night programing was down by almost HALF. Sure they had a big increase in the young male demographic (MMAs core audience) but not too impressive in numbers.

Kimbo/Roy still drew more viewers than Fedor ever has, and the Kimbo/Roy fight was on a SMALL cable channel!
 

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This thread has made me wonder something about Fedor. I dont speak Russian, dont live in Russia, and dont know any Russian people. Ive always wondered if Fedor actually has a more magnetic and entertaining personality but we just lose all of that in translation.
 

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This thread has made me wonder something about Fedor. I dont speak Russian, dont live in Russia, and dont know any Russian people. Ive always wondered if Fedor actually has a more magnetic and entertaining personality but we just lose all of that in translation.
i think we can read enough body language and facial expressions to say NO ;P he is what he is, a true fighter, not an entertainer. He doesnt hype up fights or talk trash, he doesnt boast or show frustration.
 

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No threat at all. It was all of the same people watching Strikeforce that watch UFC, just much less. It was on for free on a major channel that everyone has, It would be a huge failure if it didn't do this well for sure.

The quality of everything was just soooo bad (how many boom mic shots were there during this event?), they are light years away from having a tight enough show to be 5% of the UFC. PLUS I think they are bound to fail for as long as they use Jimmy Lennon jr. Strikeforce, in my opinion, is one giant cheese-fest which happened to come up with a totally relevant main card for once. More power to them for pulling it off and not having Fedor lose.
 

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of course free fight cards on a national broadcast channel are going to draw much more viewership than a pay Per View event.

This is why Dana is always speaking about putting together a deal with a national tv outlet for both periodic major fight events and weekly cards for up and comers. Similar to the old days of boxing where we would get to see Ali vs Frazer on ABC or Friday Night Fights on USA or ESPN.

The Strikforce card this past weekend was very good but I doubt highly the Zuffa boys are worried much if at all.

Remember who has the stable full of talent!
This is one of those incremental things that may not have a huge impact but points toward an unwanted eventual loss of market share for the UFC.

The viewership #'s may not have been stellar, but they were more than enough for CBS executives to take notice. The percentage increase for their target demo was up like 267% or some shit, so they will make it a priority to exploit that.

I do wish Dana would get the f*&$#*g WEC on network tv. That would be a bonus for the true fans, a good learning platform for new fans, and a positive trend for the Zuffa umbrella. The WEC is the shit right now.
 

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This is one of those incremental things that may not have a huge impact but points toward an unwanted eventual loss of market share for the UFC.

The viewership #'s may not have been stellar, but they were more than enough for CBS executives to take notice. The percentage increase for their target demo was up like 267% or some shit, so they will make it a priority to exploit that.

I do wish Dana would get the f*&$#*g WEC on network tv. That would be a bonus for the true fans, a good learning platform for new fans, and a positive trend for the Zuffa umbrella. The WEC is the shit right now.
you really think CBS wants to lose over half its viewership in a primetime slot to gain viewers in one demo?? Sounds like dumb business to me.
 

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my favorite piece of brilliant commentary occurred while brett had fedor in the clinch against the cage and was kneeing his thighs:"little dirty boxing there." yeah dumbass
 

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So Strikeforce puts on a multifight event with an absolutely stacked card(by their standards) with one of the best fighters in the world and draws 5.46 million viewers.

The UFC runs a stupid reality tv show, has Kimbo fight a fat dude and they draw 5.3 million viewers.

I don't see any reason to think that Strikeforce could/will be a threat to the UFC.
 

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So Strikeforce puts on a multifight event with an absolutely stacked card(by their standards) with one of the best fighters in the world and draws 5.46 million viewers.

The UFC runs a stupid reality tv show, has Kimbo fight a fat dude and they draw 5.3 million viewers.

I don't see any reason to think that Strikeforce could/will be a threat to the UFC.
I think the most telling part is Spike is a specialty channel and CBS is a major network. The advantage for CBS over Spike is huge. The UFC has basically given Spike the viewership of young male adults and they have taken it and ran with some.... ummm interesting shows like manswers and deadliest warrior etc etc stuff that would never fly on major network TV.

Dana and the UFC just do good business, fair business imo. I think they could have ran to a major network salavating for the UFC but i think they will stick to those loyal to them from the start, its worked out good so far. I imagine a free UFC card on network TV featuring the top 2 stars in the UFC popularity wise (i would personally go with GSP and Brock Lesnar) would get 10mil+ and i think thats setting the bar low. The UFC is on another level in terms of promotion and marketing. CBS seems clueless, they should steal some ppl from Spike (just dont show the same damn Machida "heart of discipline" commercial every 2min plz!!!!) and learn how to market MMA properly. Until anybody outside of the UFC shows any penchant for marketing MMA to the masses, they have nothing to fear.
 

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So Strikeforce puts on a multifight event with an absolutely stacked card(by their standards) with one of the best fighters in the world and draws 5.46 million viewers.

The UFC runs a stupid reality tv show, has Kimbo fight a fat dude and they draw 5.3 million viewers.

I don't see any reason to think that Strikeforce could/will be a threat to the UFC.
Strikeforce "could" be a threat to the UFC if they really play their cards right, but in all honesty I doubt it'll happen. Right now they are not a threat per say but are definitely biting into the UFC's niche. Overall I think it's great and us being the fans of MMA will benefit from those two organizations competing.
 

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Strikeforce "could" be a threat to the UFC if they really play their cards right, but in all honesty I doubt it'll happen. Right now they are not a threat per say but are definitely biting into the UFC's niche. Overall I think it's great and us being the fans of MMA will benefit from those two organizations competing.
Did fans benefit when the NFL was two seperate leagues?? Or when the NHL was?? Wayne Gretzky started off in the WHA would we have been better off if they never merged with the NHL and we could just argue that he was the greatest??

Half the threads in here are about fights that will never take place, that sucks imo and could change if one organization takes over ALL the top talent and becomes the "pros". Why is the NBA the "pros"?? If your getting paid to ball your a pro, but the NBA is where all the best go, it gives the fans what they want and the players the $ and promotion they want, win/win to me. The UFC could have minor league deals with smaller orgs, taking talent up and sending talent down (at a cost that would be negoiated of course).

Anyways, thats my ideal, sorry Old School Pride FC fans, the UFC crushed you and took you over, but we are BETTER off for it, arent we?? I know you hated it at 1st, but now, admit it, you LOVE it. Or do you miss wondering what Shogun vs Chuck would be like etc etc etc do you miss having different rules, different and equally horrible judging (pride was worse) and guys allowed to do drugs in some places...

The UFC has proven they are the only organization in the world that can consistently hold on to top talent, promote like no other, give fans good cards and treat them to fights they wanna see and have the best production quality. Once upon a time the NBA, NFL and others were in competition with other leagues, the best one wins and devours the rest, fans win.
 

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This thread has made me wonder something about Fedor. I dont speak Russian, dont live in Russia, and dont know any Russian people. Ive always wondered if Fedor actually has a more magnetic and entertaining personality but we just lose all of that in translation.
In his interviews he is always soft spoken. But I've seen youtube and dailymotion videos of him being a little more natural and he seems like a totally normal guy. I watched a vid of his reaction while watching Aleks vs CroCop and he was acting like any other normal guy would watching his bro getting KTFOed. He was pissed and cursing Mirko out bad (to the TV not to his face).


As for the OP, what the hell kinda ratings are those? Those age groups overlap each other on each one. I confuse. :confused:
 

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you really think CBS wants to lose over half its viewership in a primetime slot to gain viewers in one demo?? Sounds like dumb business to me.
Absolutely not. That's not my point. I think it simply moves mma up the priority list for the network, not thinking time slot specific. It is one more slight movement for the competition of the UFC. And up to this point Dana has pretty much acted like he doesnt give a damn. It's an opportunity for someone to capitalize on and they will. The UFC has more chance of success, but SF is the one with the foot in the door. Again I don't see anyone bringing Zuffa to their knees but I would prefer to see them continue their aggressive pursuit of mma dominace. The kind that led to them acquiring Pride.
 

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Did fans benefit when the NFL was two seperate leagues?? Or when the NHL was?? Wayne Gretzky started off in the WHA would we have been better off if they never merged with the NHL and we could just argue that he was the greatest??

Half the threads in here are about fights that will never take place, that sucks imo and could change if one organization takes over ALL the top talent and becomes the "pros". Why is the NBA the "pros"?? If your getting paid to ball your a pro, but the NBA is where all the best go, it gives the fans what they want and the players the $ and promotion they want, win/win to me. The UFC could have minor league deals with smaller orgs, taking talent up and sending talent down (at a cost that would be negoiated of course).

Anyways, thats my ideal, sorry Old School Pride FC fans, the UFC crushed you and took you over, but we are BETTER off for it, arent we?? I know you hated it at 1st, but now, admit it, you LOVE it. Or do you miss wondering what Shogun vs Chuck would be like etc etc etc do you miss having different rules, different and equally horrible judging (pride was worse) and guys allowed to do drugs in some places...

The UFC has proven they are the only organization in the world that can consistently hold on to top talent, promote like no other, give fans good cards and treat them to fights they wanna see and have the best production quality. Once upon a time the NBA, NFL and others were in competition with other leagues, the best one wins and devours the rest, fans win.
I must say I disagree with a few things in your post! I love the UFC and watch all their events but I also like looking at other organizations such as Dream, K1, (use to enjoy Pride) and am currently enjoying Strikeforce. You don't need a monopolistic system for us fans to enjoy a sport.

I do see your point about the NFL and NHL but I could care less if some fights don't take place. Yeah I'd love to see Fedor, and a handful of other fighters fight some of the guys in the UFC, but it won't kill me if they don't.

Getting back to the point you're making, I could see how it would be cool if all the fighters were under one organization but that'll never work because the UFC is too cut throat. In the UFC the fighters fight not to lose instead of fighting to win many times with the pressures that company puts on them. Lose a few fights and you're cut in their model.

While when I would watch the old Afflication shows, Pride, and currently Strikeforce I see the guys letting it all on the line and actually fighting to win and finish the guy. So that is one of the reasons I like other shows coming up instead of having them all under the UFC.

And if you don't agree with any of this we can agree to disagree.
 
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