If bellator or any MMA promotion wanted to be progressive and next level.
They could pursue a broadcast deal with netflix or youtube.
AFAIK showtime is on a big decline. They have around 27 million subscribers while netflix has close to 200 million.
Signing with showtime could open the door to bellator hosting more future PPV events. That's the upside of the deal.
Could they achieve the same thing, while reaching far more viewers on netflix though.
...
Showtime has hosted boxing events for a long long time. Have they done much to promote boxing? Maybe not considering boxing is a dying sport. I don't see much to get excited about with bellator signing a deal with one of the brand names responsible for running boxing into the ground. Its good if bellator can host more PPV events. Fighters will get paid. But I don't know if showtime is the best team to ally with, if your goal is to build your brand.
Showtime -> dying broadcast service
Boxing -> dying sport
Scott Coker: "Everything is dying here. Probably from poor or incompetent management. This looks like a great place to grow our brand."
Showtime execs cutting Conor's mic, seeming to not know enough about the fight business to know he's hyping up the fight with every word. Seemed to confirm to me everything I said above.