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For the Pride: Real Deal event that took place on October 21st at the Thomas & Mack Center in Las Vegas, Nevada and was headlined by Fedor Emelianenko vs. Mark Coleman, the claim was made after the event that the number of paid tickets was 10,527.

In fact, the paid attendance for the event was 8,079. There were also 4,042 fans in attendance who had been given free comp tickets, so the total attendance in the building was 12,121. Approximately 33 percent of those in attendance got in for free, which is a higher percentage than any UFC event so far this year.

The Thomas & Mack Center can hold approximately 18,000 fans for certain events. While Pride's elaborate set-up did block off several thousand seats, the venue could have still held up to 14,000 fans with Pride's set-up.

With fairly high ticket prices, the live gate receipts for Pride: The Real Deal totaled $2,056,044. While that is a higher amount than both UFC 63 and UFC 64, it still falls short of seven UFC events, specifically UFC 52 (Chuck Liddell vs. Randy Couture II), UFC 54 (Liddell vs. Jeremy Horn), UFC 57 (Liddell vs. Couture III), UFC 59 (Tim Sylvia vs. Andrei Arlovski II, plus Tito Ortiz vs. Forrest Griffin), UFC 60 (Matt Hughes vs. Royce Gracie), UFC 61 (Sylvia vs. Arlovski II, plus Ortiz vs. Ken Shamrock II), and UFC 62 (Liddell vs. Renato "Babalu" Sobral).

In Japan, Pride regularly sells out the Saitama Super Arena, which holds approximately 35,000 fans, despite the company's claims of selling 45,000+ tickets. If Pride's pre-event claims that the Pride USA event would have a $30 million budget are even close to accurate, then the company lost a massive amount of money on this event. It may be a necessary first step to gain a foothold in the US marketplace, but it's still a massive financial loss.

Given the fact that the attendance for Pride's second event in America is likely to be lower than the attendance for the first event (a company only gets the "first time ever" attendance boost one time in any given market), it is puzzling that Pride is planning to run its second American event at the Thomas & Mack Center instead of a comparatively smaller venue like the Mandalay Bay Events Center or even the MGM Grand.
 

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WTF Chuck, Fight Me!
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i dont think we can compare their first event to UFC's best event, and while it is true that the Real Deal didnt really work out that well, i dont think the second event will be smaller... overall, did the show itself met the fans's expection? personally, i wasnt impressed, but since i have watched previous pride events, i think its only natural... i think Pride can only do better from now on, hopefully.. If they miss the next event as well(december?), they are going to be in big trouble...
 

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hmmm

It was a great Event in every aspect...i enjoyed it alot.....but the 20 min intermission was stupid....inspite of that it was a great event very entertaining and they did a good job introducing the fighters to people who arent fimilar with Pride....Great Event
 
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