Sean O’Malley ‘ain’t getting sh*t’ from Reebok so he’s starting his own apparel line along with the ‘Suga’ strain
Sean O’Malley says he’s not getting paid much of anything when it comes to Reebok royalties so he’s going to start his own apparel line along with a strain of marijuana that he hopes will do for him what whiskey did for Conor McGregor.
The way merchandizing works in theory is.
#1 Sean O'Malley has 1 million followers on instagram
#2 If only 1% of his instagram followers buy his t-shirt it equates to 10,000 sales
#3 If his t-shirt is priced at $20 times 10,000 sales that's $200,000 gross income
Merchandizing is commonly utilized by youtubers and internet personalities.
Its surprising more MMA fighters don't get in on it.