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Discussion Starter #1

The UFC has made its decision.

The organization has decided to go with Venum as its exclusive global outfitting and apparel partner when the Reebok deal officially expires early next year, the UFC announced Friday morning.

The UFC will debut the new Venum fight kits in April 2021. It will also lead to more money for the athletes as the UFC stated in its release that it is adjusting the pay scale tied to its Promotional Guidelines program.

Reebok will still be the official footwear of the UFC until the end of 2021.

“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White. In a statement “Venum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”

UFC COO Lawrence Epstein spoke with the media in Abu Dhabi to discuss how the deal came together.

“We’ve had a great relationship with Reebok and that’s coming to an end,” Epstein explained. “As we looked at some of the opportunities that were out there, we had a couple of criteria that were really important to us. Of course, there’s a money aspect, but there’s also the aspect of the equipment itself.

“What we didn’t want to have was equipment that was, essentially, built for another sport, or for general training, and then put the UFC logo on it and magically it’s the uniform. It was incredibly important to us—as it was with the Reebok deal— that the equipment that we’re going to be giving to our athletes be specifically created for mixed martial arts athletes. And Venum delivered on that.”

During the Rebook partnership, fighters would receive a certain amount of money per fight based on their promotional experience. There has been a debate throughout the partnership with Reebok in regards to how much athletes are getting as opposed to what they would receive should they have their own sponsorship opportunites.

While it doesn’t seem like things will change much with this new deal with Venum, one thing Epstein expressed during his media scrum is that the fighters should expect some more money in their bank accounts.

“We’re proud of what we’ve paid to the athletes via the athlete outfitting policy,” Epstein said. “We’re also very proud to say that, once this Venum deal goes into place, the athletes will be getting a meaningful increase in fees paid to them associated to the athlete outfitting policy. I don’t have the exact schedule here for you today. That will be disclosed later, but we can report here today that it’s a meaningful increase effective April 2021.”

When asked for more specifics, Epstein kept it simple in his response.

“Meaningful means meaningful.”






This looks to be the highlight right here:

once this Venum deal goes into place, the athletes will be getting a meaningful increase in fees paid to them associated to the athlete outfitting polic
 

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The Title Guy
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Considering the whole Reebok kit launch debacles I'm really surprised that this didn't happen sooner. Both the fans and the fighters were not very happy about this whole deal and so I'm not surprised that it wasn't renewed. Also Venum is just more associated with the sport then Reebok ever was.
 

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Surprised any of the MMA apparel companies are still going after Reebok took all the athletes off of them.

I miss the days of Sprawl, Warrior and others...

End "I remember the good old days" Grandma rant
 

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The Title Guy
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Well it doesn't mean that fighters still weren't getting sponsorship money from other companies aside from Reebok and in some cases monster. It just meant that the fighters couldn't advertise their sponsors on the traditional banners and on their shorts. Like for example fighters that defected to Bellator got their sponsors back.
 

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Discussion Starter #5
Looking at reebok's UFC designs.

I always wondered if they had poor soul tied up in a sweatshop in india they paid $0.05 an hour to develop their UFC artwork for them.

They never took the UFC seriously and seemed to treat it like a weak corporate cash grab. I'm never buying anything reebok ever.
 

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The Title Guy
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Yeah I have rarely seen those UFC Reebok kits and honestly they were never really appealing to me either considering how expensive they were for how poorly the designs were. Venom is going to be a much better designed clothing brand to feature in the Octagon. Some of those fighters are probably already sponsored by Venom.
 

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Discussion Starter #7
Did you notice Paige VanZant wearing a short sleeve rashguard top over her sports bra in her fight with Amanda RIbas?

I wonder if part of that is due to reebok's tank tops not being on the level it needs to be to keep women's breasts contained while competing in MMA.

Paige's rashguard could have made it easier for Ribas to secure that armbar. IMO. More grip.

Reebok's lack of quality MMA gear could be negatively influencing the outcome of fights.
 

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The Title Guy
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Yeah which is why the UFC is moving to Venom because they actually make sports gear geared towards MMA, which is better. To me when I heard them say it was going to be Reebok, my first though was something along the lines of probably, "WHAT?!" This makes way more sense.
 

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Discussion Starter #9
Old tapout, dethrone, affliction and assorted MMA brand attire looks better than product coming out of reebok.

Reebok can represent the dark ages of MMA active wear, while everything coming after it sems like a liberation from socialism in comparison.
 

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The Title Guy
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Well unfortunately Tapout sold it's soul to the WWE so it's no longer in the MMA game anymore. But I certainly agree with the fact that their attire was definitely comparable. I think this switch was basically Dana White realizing that the Reebok deal was a bad idea.
 

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Discussion Starter #11
I think venum makes pads, shin guards, headgear, gloves, punching bags, gis and other gear and accessories reebok has no base for.

That could be another reason for it.

If venum takes over, I hope their stuff measures up to the old tapout stuff in popularity.
 

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The Title Guy
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Well if memory serves me correctly Venum may also sponsor several UFC fighters so my guess is guys already on their payroll may just keep their deals intact and get to bring their gear in the Octagon. My guess is that fighters will get more personalized gear. As I mentioned earlier there should be more variety.
 

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Discussion Starter #13
Some get haircuts before fights.

The theory is looking good builds confidence. Look good, feel good. Fight good.

If UFC fighters get better gear, they may look good and fight good, too.
 

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The Title Guy
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Yeah that's certainly true and its similar to how I usually try to get a haircut if my hair is longer and I'm getting ready for a job interview. But yeah I look forward to seeing this new gear because it will most likely be better then the first generation of Reebok uniform. I'm looking forward to the better designs.
 
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